Master’s or bachelor’s thesis in marketing

Bang & Olufsen


Master’s or bachelor’s thesis in marketing


Join Bang & Olufsen’s Factory 5 team and help create a sales and marketing strategy focused on identifying and onboarding new customers. Through your work, you can make a real impact on our business as you determine the best solutions to achieve our business objectives and develop methods we can use going forward. Welcome to Factory 5 – part of Bang & Olufsen
Located in Struer, Factory 5 is Bang & Olufsen’s world-renowned aluminium plant who has crafted unique solutions for over 60 years. We are a technological frontrunner, and our 200 employees are dedicated to providing innovative solutions, world-class surface treatments and complete processing under one roof.

Your mission
Factory 5 is part of Bang & Olufsen, but it is run as an independent production unit with our own customers. We provide aluminium to Bang & Olufsen as well as to Harman who create audio solutions for Audi, Aston Martin and Bentley. Onboarding new customers is an key part of our strategy as well as a new discipline for us. Therefore, we are looking for a single student or a group to help us develop our potential sales and marketing strategy. By contributing with your ideas and expertise, you can make a real difference, and we expect that the outcome of the project will deliver results which can subsequently be put to use.

Your project will include:

  • Defining a potential sales and marketing strategy for Factory 5
  • Identifying potential customers, e.g. through the Enterprise Europe Network
  • Creating guidelines to understand our customers’ business model and value chain
  • Identifying customer benefits when partnering up with Factory 5
  • Defining a marketing package to be sent to potential customers
  • Uncovering and mapping the competitor landscape

Your network
Your primary collaboration partners will be a management team of 3, including our Senior Director, a production manager and a commercial manager.

Your location
We expect you to spend a considerable amount of time at the factory in Struer to gain a thorough understanding of our work, attend meetings and receive feedback. However, we are very flexible with finding a setup that works for all of us.

What you bring

  • You are studying for a bachelor’s or master’s degree within a relevant field.
  • You have a solid theoretical foundation within marketing and sales methods and strategies.
  • You are fluent in English

Ready to join a frontrunner in the aluminium business?

Then send your CV, grade transcripts and cover letter by pressing the "Send Application" button. Applications are assessed continuously, so please apply as soon as possible.

If you have any questions, please contact Martin Wingaa, Senior Director, Head of Production and Facilities, on +45 4030 8964.

Read more about our recruitment process and explore your career opportunities within Bang & Olufsen here.

Empowerment drives our innovation
We are a company of approximately 900 employees, and that makes us small, agile and gives room for individual flexibility and decision-making – this is how we work best. Our hierarchy is flat, and our communication is open and trustworthy. We believe that constructive feedback makes us grow as individuals and as a company, and our leadership is based on a clear direction and facilitating collaboration across functions and borders. We believe strongly in mutual respect and have a genuine interest in learning from each other.

We are more than just a workplace
Life is more fun when it is shared and experienced with others. We collaborate, create and innovate on a global scale every day, and we celebrate and enjoy life together too. We do Musical Fridays, sports events and get together around good food and celebrate local traditions, all centred around our passion for music.

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Marketing & Business
Produktion, Logistik & Transport
Teknik & Teknologi
Human Resources
Ledelse & Planlægning
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Bang & Olufsen A/S - hurtigt overblik

Bang & Olufsen A/S
Bang & Olufsen A/S
Bang & Olufsen is a global luxury-lifestyle brand founded in 1925 in Struer, Denmark by Peter Bang and Svend Olufsen whose devotion and vision remains the foundation for the company. The rich heritage built around the relentless determination to create products that push the boundaries of audio technology continues to place the company at the forefront of audio innovation.

Peter Bangs Vej 15
7600 Struer
Logo: Bang & Olufsen A/S
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