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Audience and Portfolio Development Strategist Director

LEGO Koncernen

Opret en karriereprofil og deltag i lodtrækningen om ét gavekort på 2.000 kr til LETZ SUSHI!

  • Location
    • - Danmark, Billund, Syddanmark
  • Job ID DK11306
  • Category
    • - Marketing
  • Language EN

Would you love to influence and drive the LEGO® Portfolio development and marketing activities dedicated to reach more and more kids with LEGO experiences?
Passionate about consumers understanding, with deep analytical skills and a strategic mind, you relentlessly focus on identifying active consumer base growth opportunities.

Core Responsibilities
As a Billund based audience and Portfolio Development Strategist Director you will play an instrumental role in identifying new audiences across our new as well as core franchises. This includes:

• Crafting Audience Strategy and its potential transformational roll-out & deployment

• Lead & drive communication cross franchise strategies for specific audiences

• Institutionalize the new consumer segmentations models

• Provide recommendations and directions for franchise teams and leadership team on spaces and opportunities for innovation

Play your part in our team succeeding
You will be focusing on identifying active consumer base growth opportunities. this will happen through a number of activity touchpoints such as:

• Ensuring consistency and portfolio thinking in the way plans are designed and executed for each audience (templates, processes, briefs, etc.)

• Consulting on high profile campaigns and new launches to safeguard audience marketing strategy

• Driving outside-in measurable insights (media, play patterns research needs, trends, etc.) that drive plans and innovation.

• Ensuring and drive integration with our Brand Marketing team

• Supporting, initiating and driving the portfolio innovation prioritization with a starting point in demand spaces

• Establishing a strong collaboration with our Global Insights team to extract key consumer and media insights that are turned into meaningful recommendations

Do you have what it takes?
• 8+ years experience a strategic role, (internal strategists, strategy consultant/planning or alike)

Or

• 8+ years experience in a global marketing role

• Proven thought leadership experience within the field of new audience development

• Strong analytical and synthesis skills

• Experience in driving and owning communication development with a transformational agenda

• Experience in portfolio development

• Experience in research and analytics

• Excellent oral and written communication skills in English

Join the global LEGO® family
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Build your career brick by brick at the LEGO Group

#LI-JN2

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LEGO Koncernen - hurtigt overblik


LEGO Koncernen
LEGO Koncernen
LEGO Koncernen er en privatejet, familieejet virksomhed med hovedsæde i Billund og globale kontorer i Enfield i USA, London i Storbritannien, Shanghai i Kina og Singapore. Virksomheden blev grundlagt i 1932 af Ole Kirk Kristiansen og med den ikoniske LEGO® klods er virksomheden en af verdens førende producenter af legemateriale.

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Aastvej 1
7190 Billund
Logo: LEGO Koncernen
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