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Student Worker - Kids Engagement

LEGO Koncernen



Job Description
Are you curious about consumer behavior, trends, and shifts in culture?
In this role you will build audience insights and inspiration, diving into the world of kids, capturing the latest global conversations and trends, and turning them into inspiring thought starters for our teams working with Kids Engagement across channels.

You will be working at the heart of the LEGO Group focusing on understanding our consumers and bringing their point of view and preferences into our daily work.

Core Responsibilities
Consumer immersion:

  • Conducting desk research on kids culture
  • Setting up surveys to collect input from kids on various topics

Communication & Coordination:

  • Responsible for planning and publishing newsletters
  • Preparing thought-provoking inspiration – e.g. presentations and videos
  • Planning events to spark conversations

Play your part in our team succeeding
The Kids Engagement team is responsible for understanding children as an audience, setting and activating strategies (ecosystem, membership, engagement), and guiding cross-functional team execution to deliver value to children.

Do you have what it takes?
It is a prerequisite that you are enrolled in an educational institution during your employment as a student worker.

  • Currently enrolled in a university with at least 2 years left, preferably in a field related to Communications, Marketing, Media, Anthropology, Psychology, or similar.
  • You live and breathe culture. You are in the know about the latest cultural movements and fascinated by how they manifest themselves among different audience cohorts and across platforms.
  • Strong communicator with creative visual skills.
  • Strong analytic skills.
  • Strong organizational skills and attention to detail.
  • Open-minded, curious, eager to learn.
  • Solution-oriented with a service mindset.
  • Strong team player, comfortable navigating across multiple stakeholders.
  • Proficiency in tools and platforms such as Microsoft PowerPoint, TikTok, Instagram, YouTube, Snap, Twitch.
  • Fluent in English.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

  • Location
    Billund, Denmark
  • Job ID:
    0000018927
  • Category
    Administration, Facilities & Secretarial

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LEGO Koncernen

Aastvej 1, 7190 Billund

LEGO Koncernen er en privatejet, familieejet virksomhed med hovedsæde i Billund og globale kontorer i Enfield i USA, London i Storbritannien, Shanghai i Kina og Singapore. Virksomheden blev grundlagt i 1932 af Ole Kirk Kristiansen og med den ikoniske LEGO® klods er virksomheden en af verdens førende producenter af legemateriale.

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