Profil #150578

The MA in Business Language and Culture follows the path outlined in the BA degree. Regarding the social sciences it deepens into digital business and marketing, as well as management of intercultural teams. In regards of the Chinese studies, it provides tools to negotiate with Chinese partners through the comprehension of language, culture, communication and business economy.

Courses in Social Science:

Global e-business
Advanced Business Research Methods
Management of Inter-Organisational Relations
Global CSR

Courses in Humanities:

Chinese Politics and Economy
Chinese Culture and Society
Cross-Cultural Management, China and the West
Narratives in and around Organisations

The BA Negot. degree in Chinese is a 4-year combined programme consisting of 50% language, culture and communication and 50% social sciences/business studies.
The course includes a one-year course in China in the 4 years of study.

Courses in Social Science:

Mathematics
Micro Economics
Macro Economics
International Economics
Statistics
Basic Marketing and Consumer Behaviour
Organisational Behaviour
Intercultural Business Communication
Qualitative Inquiry
Business Law
E-commerce
Border Regions
Bachelor Project

Courses in Humanities:

Chinese oral and written language proficiency 1, 2 and 3
Introduction to Chinese history, culture and society 1 and 2
Philosophy of Humanities
Chinese history and social studies
Commercial communication (in Mandarin)
Intercultural communication
Negotiation theory and skills (in Mandarin)