•Led the planning and execution of global B2B marketing campaigns across the US and EMEA, partnering with Product Marketing, Regional Marketing, Commercial, and Digital teams to drive market penetration.
•Developed, published, and optimised campaign landing pages and product pages using Adobe Experience Manager, including HTML/CSS updates, metadata optimisation, publishing, responsive content, and QA.
•Orchestrated digital campaign assets, including banners, CTAs, and promotional materials, while strictly enforcing brand consistency across all global digital touchpoints.
•Managed Google Ads initiatives, overseeing campaign monitoring, performance analysis, budget management, and optimisation recommendations.
•Created dashboards and performance reports using Adobe Analytics, GA4, and Power BI, translating data into actionable marketing insights.
•Managed campaign workflows, approvals, timelines, and stakeholder communication using Adobe Workfront.
•Drove audience segmentation, lead nurturing, marketing automation, and webinar campaigns in collaboration with regional marketing teams.

•Led the planning and launch of the TTSkill website, collaborating with developers on website architecture, UX, content structure, and functionality.
•Developed SEO-optimised landing pages, blogs, website content, and educational resources using WordPress.
•Conducted keyword research, metadata optimisation, internal linking, and content structuring to improve organic visibility and engagement.
•Managed HubSpot CRM to maintain customer information, support marketing activities, and contribute to customer relationship and lead management.
•Planned and executed social media digital campaigns across LinkedIn, Instagram, Twitter/X, and Meta, successfully driving brand awareness, engagement, website traffic, and lead generation.
•Monitored website and campaign performance through Google Analytics and Google Search Console, using insights to recommend improvements.
•Partnered with designers, developers, academic institutions, and internal stakeholders to deliver customer-focused marketing materials and partnership communications.