I am a driven and goal-oriented Master’s graduate with a focus on achieving results and finding innovative solutions to complex problems. I have 3 years of international experience with marketing & project management working at Google, B&O Play and as a Global Client Manager at Try-China. My motto is: "Work hard, play hard".
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Updated 28. august 2017
My education
2014
-
2017
Cand.merc.IMM
Copenhagen Business School - CBS
Educational area:
Marketing & Business
Period:
januar 2014
-
februar 2017
2011
-
2014
BA i International Business
Copenhagen Business School - CBS
Educational area:
Marketing & Business
Period:
september 2011
-
juli 2014
My work experience
2017
-
2017
Marketing Manager
Dare to Eat
• Responsible for trade marketing of 5000 Dare Squares in 60 Irma stores across Denmark
• Planned, filmed and executed a successful FMCG Kickstarter earning over 120.000 DKK
• Manager of social media with a focus on creating awareness resulting in +1000 page likes
Work area:
Marketing & Reklame
Period:
marts 2017
-
august 2017
2014
-
2017
Chairman
A/B Ørstedhus
• Led a facade renovation project of the entire building with a budget of 4 000 000 DKK
• Head of IT with focus on establishing high-speed internet via optical fiber in all apartments
• Administers internal Facebook group and email, daily answering inquiries from residents
• Researched the impact of influencer marketing on B&O Play's line-up of portable speakers
• Held focus groups to study sources of influence and consumer trends in the UCP segment
• Conducted data analysis based on quantitative data to statistically test the validity of hypotheses
• Optimized brand awareness and online sales via SoMe, MailChimp, AdWords and SEO
• Managed customer and client relationships via Zendesk achieving a satisfaction rate of 95 %
• Administered social media coverage including Facebook posts, events and tournaments
• Digitized schoolbooks and integrated e-learning modules into an online platform
Work area:
Internet & Multimedia
Period:
maj 2011
-
august 2016
2015
-
2016
Press Officer
Party like Gatsby
• Planned a successful omnichannel media strategy which attracted over 3000 guests
• Segmented potential clients and created a targeted Facebook advertising campaign
• Contacted various publishers including: Berlingske, Politiken, MX and AOK
• Lead a team of 6 specialists and planned the collection of 500 000 samples of speech data
• Speech data rate of recognition was 88%, the highest ever obtained at Google worldwide
• Recruited candidates via specific targeting through Google AdWords & Google Analytics
Work area:
Ledelse & Planlægning
Period:
januar 2014
-
juli 2014
2012
-
2014
Global Client Manager
Try-China
• Head of client acquisition in schools and universities in Denmark, Norway and Sweden
• International organizing of employees in Denmark, China, Sweden and the Netherlands
• Planning and execution of marketing in schools and universities in Denmark
Work area:
Ledelse & Planlægning
Period:
juni 2012
-
juni 2014
2007
-
2010
Student Worker
Roskilde Gymnasium
• Handled the registration of books via management systems: Integra and BOSS
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