Developed and executed trade marketing plans across key retailers. Results: Drove sell-out,
regained market share and strengthened the brand’s market-leading position across all
categories.

Led 360° product launches, brand and retail activations, integrating beauty tech and
innovative consumer experiences across pop-ups, influencer and retailer events.

Developed PLV materials and managed planograms and assortment alignment to
strengthen brand visibility and retail excellence.

Managed forecasting, allocation and planning of POS materials across activations, launches,
training and events.

Built strong cross-functional and retailer partnerships, driving strategic collaborations and
impactful execution.

Delivered comprehensive monthly business analyses, including product launch and
campaign performance, leveraging market, retail and consumer insights to identify growth
opportunities and optimize commercial initiatives.

Developed and presented brand strategy and trade marketing plans to retailers and key
stakeholders, aligning commercial priorities and driving effective execution.

Managed annual marketing budget, optimizing spend and resource allocation to maximize
ROI and business impact.