The International Sales and New Technologies (Bachelor of Engineering) program at Hochschule Aalen integrates robust technical education, with about two-thirds of the curriculum rooted in mechanical engineering fundamentals. Students acquire in-depth knowledge in areas like design, manufacturing, and materials science, complemented by hands-on training in cutting-edge technologies. The program also emphasizes international sales strategies, deepening expertise through practical projects in the Sales and Purchasing Lab. A mandatory semester abroad fosters intercultural skills and global market insights. Graduates are equipped for roles in technically complex industries, blending engineering proficiency with sales and marketing leadership.